Consumer Behavior – alle Bücher

Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

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Attila Yaprak, Richard P. Bagozzi
Foundations of Consumer Behavior

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

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Cecilia Grieco
Consumer Behavior in the Sharing Economy

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

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Markus Lill,
Influence of Recommender Systems on Consumer Behavior

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience…

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

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Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

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Mia Ellerstorfer
Emotional Durability

BestMasters

Die zunehmende ökologische Verantwortung und der Wunsch nach nachhaltigem Konsum fordern ein Umdenken im Design von Konsumgütern. Produkte, zu denen Menschen eine emotionale Bindung aufbauen, werden selte…

lieferbar ab 7.10.2025.

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Thekla Wilkening, Robin Haring
Das Bio-Pizza Dilemma

Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich,…

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Maria Wiesner
Alles in Ordnung? - Warum wir vor lauter Aufräumen unser Leben verpassen

Does it really spark joy? Was wirklich hinter unserem Aufräumwahn stecktOrdnung ist das halbe Leben. Wir sortieren, falten, verstauen, und am liebsten misten wir aus und schaffen Platz für neue Dinge. Dab…

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Hervé Corvellec
Waste as a Critique

Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21st century society.

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Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

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Richard Shotton, Michaelaaron Flicker
Hacking the Human Mind

HOW DID THE WORLD'S BEST BRANDS GET SO BIG? They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory , The Illusion of Choice ) an…

lieferbar ab 30.9.2025.

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Emma Borg
Acting for Reasons

Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

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Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

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Mara Einstein
Hoodwinked

Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinkedoffers an insider's view into how marketers co-opt our emotions in the name of corporate profit…

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Richard H Thaler, Alex Imas
The Winner's Curse

Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse.Why do people cooperate with one ano…

lieferbar ab 21.10.2025.

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Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

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